"Online, increasingly, speech is assembly … and vice versa. Online, increasingly, commercial expression is political expression … and vice versa. Online, increasingly, the distinctions between expression and action, between political endorsement and commercial, blur together. The lines cross. The categories collapse. As digital platforms give us new ways to communicate and come together — as they change the dynamic between the individual and the collective, between the private and the public — they will also, inevitably, change the way we think about expression itself."